Where is it easier to find love in Canada – online or offline?

Picodi.com analysts checked the statistics of searches related to finding a significant other online and created a ranking of the most online provinces.

Our queries list consisted of the most popular dating apps and general phrases, such as “dating website”. To make the comparison fair, we juxtaposed the number of queries with the latest StatCan data on the population in individual provinces.

After looking closely at the data of the most popular search engine in Canada, we found out that citizens of Quebec, Nova Scotia and New Brunswick are most likely to find their significant other online. Internet users visit dating websites in those provinces more frequently than the country average.

On the other hand, citizens of Saskatchewan, Northwest Territories and Nunavut look for love online the least. In those provinces, finding a significant other offline – in the street, at work or at social parties – is most likely more prevalent.

This is what the ranking of all provinces looks like:

1. Quebec
2. Nova Scotia
3. New Brunswick
4. British Columbia
5. Prince Edward Island
6. Newfoundland and Labrador
7. Ontario
8. Alberta
9. Yukon
10. Manitoba
11. Saskatchewan
12. Northwest Territories
13. Nunavut

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Methodology

The research was based on a comparison of the number of queries and keywords during the period of 2019–2022 based on Google’s archived data (through the Keyword Planner tool).

Sources

• https://ads.google.com/intl/en_ca/home/tools/keyword-planner/
• https://www.similarweb.com/top-websites/canada/computers-electronics-and-technology/search-engines/
• https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1710000901

Public use

Both the infographics as well as the statistical data can be used freely for commercial and non-commercial purposes. We only ask you to credit the author of the research (Picodi.com) with a link to this subpage. In case of any questions, please feel free to contact us at: research@picodi.com.