Promosi Kopi Kenangan - April 2025

Kopi Kenangan is a rapidly growing grab-and-go coffee chain in Indonesia. Founded in 2017, the company aims to serve high-quality coffee with the best local ingredients to customers across Indonesia and the world.

History and Development

Since its inception, Kopi Kenangan has achieved significant growth. In 2020, they managed to sell 30 million cups of coffee. To date, the company has expanded its reach to more than 800 outlets in 45 cities in Indonesia.

Mission and Vision

Kopi Kenangan's mission is to spread their love for high-quality Indonesian coffee throughout Asia. As the first F&B New Retail unicorn in Southeast Asia, they are committed to introducing quality local coffee to the world.

Products and Innovations

In addition to serving various coffee variants, Kopi Kenangan has also launched FMCG products such as "Kopi Kenangan Hanya Untukmu", which is ready-to-drink coffee in packaging. This product is an effort to develop and expand the market nationally and answer the high enthusiasm of customers for Kopi Kenangan.

International Expansion

In 2022, Kopi Kenangan began its international expansion by opening its first outlet in Malaysia, followed by Singapore in 2023. They plan to continue expanding their reach by opening outlets in the Philippines and India in 2025.

Memories Coffee App

To enhance customer convenience, Kopi Kenangan provides an application that allows ordering for pickup or delivery, collecting cashback points, and access to exclusive offers such as free vouchers, birthday drinks, and priority access to new products.

Awards and Certifications

Kopi Kenangan has received numerous awards, including "Brand of The Year" in the Café Chain category from The World Branding Awards in 2020. They are also the first contemporary milk coffee chain to receive Halal Certification from the Indonesian Ulema Council.

Commitment to Quality

Kopi Kenangan ensures the best coffee experience for customers by working with local Indonesian producers to produce high-quality coffee beans. They oversee the process from harvesting, tasting, roasting, to serving to ensure the best quality.

Outlets and Locations

With more than 800 outlets in 45 cities, Kopi Kenangan continues to expand its network to reach more customers throughout Indonesia. They also provide a search feature for the nearest outlet through their website.

Brands Memories

Kopi Kenangan is under Kenangan Brands, the fastest growing F&B New Retail group in Indonesia. In addition to Kopi Kenangan, Kenangan Brands also houses several other brands such as Cerita Roti, Chigo, and Kenangan Manis.

Memories House

As part of its innovation, Kenangan Brands has opened "Rumah Kenangan", the first dine-in cafe that combines three brands under its umbrella: Kopi Kenangan, Cerita Roti, and Chigo. Located in Senopati, South Jakarta, the cafe offers a unique dining experience for customers.

Heritage Memories

To strengthen its commitment to the Indonesian F&B market, Kenangan Brands introduces a new concept of enjoying coffee through the premium store "Kenangan Heritage". Located in Senayan City, Central Jakarta, Kenangan Heritage presents a classy experience in enjoying coffee with a variety of Indonesian coffee beans and manual brewing methods.

Academy Memories

To ensure the quality of service and products, Kopi Kenangan established the Kenangan Academy which aims to train and develop the skills of baristas and staff. The academy focuses on improving the quality of service and knowledge about coffee.

Commitment to Sustainability

Kopi Kenangan is committed to supporting local farmers and sustainable farming practices. They work with farmers from traditional villages in West Java to produce the high-quality palm sugar used in their products.

Future Plans

With a vision to become the largest food and beverage business in Indonesia and Southeast Asia, Kopi Kenangan plans to continue to expand its reach and innovation, including opening more outlets domestically and abroad and introducing new products that suit market tastes.Through various innovations and commitment to quality, Kopi Kenangan continues to strive to provide the best experience for customers and introduce the richness of Indonesian coffee to the stage