Where do the most romantic Nigerians live?

Picodi.com analysis team decided to check the statistics of “romantic” queries on the internet in all states and created the ranking of the most romantic places in Nigeria.

In search of romantic

Our queries list consisted of terms like “Valentine’s Day”, “love confession”, “flowers”, “love”, and others which would associate with Valentine’s Day. During the period before Valentine’s Day, the frequency of searching these queries increases in whole Nigeria. However, in some places, the interest in making a pleasant surprise to the significant other increases more, and in some — notably less.

After looking closely at Google’s figures, it turns out that the most romantic Nigerians live in Delta, Benue, and Federal Capital Territory. In these states, the increase in popularity of queries connected to Valentine’s Day was the highest. Although Delta is most known for its oil reserves, it turns out that the state has also a more romantic side of it.

Among all states, the lowest interest in Valentine’s Day and all connected to it was noted among residents of Yobe (37^th place). Ekiti and Imo turned out to be quite unromantic as well (36^th and 35^th place respectively)

Here’s the full ranking of states:

1. Delta
2. Benue
3. Federal Capital Territory
4. Bayelsa
5. Lagos
6. Kogi
7. Katsina
8. Akwa Ibom
9. Ebonyi
10. Cross River
11. Jigawa
12. Plateau
13. Zamfara
14. Rivers
15. Gombe
16. Nasarawa
17. Oyo
18. Bauchi
19. Ogun State
20. Sokoto
21. Kano
22. Abia
23. Kebbi
24. Adamawa
25. Niger
26. Kwara
27. Kaduna
28. Osun
29. Anambra
30. Borno
31. Edo
32. Ondo
33. Taraba
34. Enugu
35. Imo
36. Ekiti
37. Yobe

Methodology

The research was based on a comparison of the increase in popularity of various keywords during the period of January-February 2019 according to Google archived data (through Keyword Planner tool).

Sources

• https://ads.google.com/intl/en_us/home/tools/keyword-planner/
• https://www.similarweb.com/top-websites/category/computers-electronics-and-technology/search-engines

Public Use

Feel free to use all the data and infographics presented in this report for both commercial and non-commercial purposes as long as you indicate the author of the research (Picodi.com) with a link to this subpage. If you have any questions, please contact us: research@picodi.com.

About Picodi

Picodi is an international e-commerce platform which provides discount coupons for online stores. Founded in 2010 in Kraków, it currently operates in 44 countries. In Nigeria since 2015.

Picodi Analysis Department

The unit was established in 2017, and it analyses the market, consumer activities, prices of products and services, as well as wages.

• Head of Department: Mikołaj Kasiej
• Researchers: Katarzyna Kobyłka, Paweł Stolarczyk, Irina Egurtsova
• Graphic Design: Daria Ponomareva