Where is it easier to find love in the United Kingdom – online or offline?

Picodi.com analysts checked the statistics of searches related to finding a significant other online and created a ranking of the most online cities.

Our queries list consisted of the most popular dating apps and general phrases, such as “dating website”. To make the comparison fair, we juxtaposed the number of queries with the latest data on the population in individual cities.

After looking closely at the data of the most popular search engine in the United Kingdom, we found out that citizens of Glasgow, Liverpool and Bristol are most likely to find their significant other online. Internet users visit dating websites in those cities more frequently than the country average.

On the other hand, citizens of Bradford, London and Cardiff look for love online the least. In those cities, finding a significant other offline – in the street, at work or at social parties – is most likely more prevalent.

This is what the ranking of all cities looks like:

1. Glasgow
2. Liverpool
3. Bristol
4. Leeds
5. Edinburgh
6. Manchester
7. Belfast
8. Birmingham
9. Nottingham
10. Leicester
11. Coventry
12. Sheffield
13. Bradford
14. London
15. Cardiff

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Methodology

The research was based on a comparison of the number of queries and keywords during the period of 2019–2022 based on Google’s archived data (through the Keyword Planner tool).

Sources

• https://ads.google.com/intl/en_uk/home/tools/keyword-planner/
• https://www.similarweb.com/top-websites/united-kingdom/computers-electronics-and-technology/search-engines/
• https://en.wikipedia.org/wiki/List_of_cities_in_the_United_Kingdom

Public use

Both the infographics as well as the statistical data can be used freely for commercial and non-commercial purposes. We only ask you to credit the author of the research (Picodi.com) with a link to this subpage. In case of any questions, please feel free to contact us at: research@picodi.com.