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Where is it easier to find love in the United States – online or offline?

PicodiFebruary 9, 2023

Picodi.com analysts checked the statistics of searches related to finding a significant other online and created a ranking of the most online states.

Our queries list consisted of the most popular dating apps and general phrases, such as “dating website”. To make the comparison fair, we juxtaposed the number of queries with the latest Census Bureau data on the population in individual states.

Where in the US is it easier to find love online?

After looking closely at the data of the most popular search engine in the US, we found out that citizens of New Hampshire, Rhode Island and Massachusetts are most likely to find their significant other online. Internet users visit dating websites in those states more frequently than the country average.

On the other hand, citizens of Arkansas, Louisiana and Mississippi look for love online the least. In those states, finding a significant other offline – in the street, at work or at social parties – is most likely more prevalent.

This is what the ranking of all states looks like:

Most online states in the US

  1. New Hampshire
  2. Rhode Island
  3. Massachusetts
  4. Maine
  5. Wisconsin
  6. Vermont
  7. Pennsylvania
  8. Oregon
  9. Connecticut
  10. Colorado
  11. New York
  12. North Dakota
  13. Montana
  14. Ohio
  15. New Jersey
  16. Washington
  17. Minnesota
  18. Florida
  19. Nebraska
  20. Michigan
  1. Arizona
  2. Delaware
  3. Illinois
  4. Nevada
  5. North Carolina
  6. Maryland
  7. Wyoming
  8. Virginia
  9. New Mexico
  10. Iowa
  11. Indiana
  12. Missouri
  13. California
  14. South Dakota
  15. Idaho
  16. Tennessee
  17. Georgia
  18. South Carolina
  19. Kansas
  20. Texas
  1. Oklahoma
  2. West Virginia
  3. Alaska
  4. Kentucky
  5. Alabama
  6. Hawaii
  7. Utah
  8. Arkansas
  9. Louisiana
  10. Mississippi

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Methodology

The research was based on a comparison of the number of queries and keywords during the period of 2019–2022 based on Google’s archived data (through the Keyword Planner tool).

Sources

  • https://ads.google.com/intl/en_us/home/tools/keyword-planner/
  • https://www.similarweb.com/top-websites/united-states/computers-electronics-and-technology/search-engines/
  • https://www.census.gov/data/tables/time-series/demo/popest/2020s-national-total.html

Public use

Both the infographics as well as the statistical data can be used freely for commercial and non-commercial purposes. We only ask you to credit the author of the research (Picodi.com) with a link to this subpage. In case of any questions, please feel free to contact us at: research@picodi.com.

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