Where is it easier to find love in New Zealand – online or offline?

Picodi.com analysts checked the statistics of searches related to finding a significant other online and created a ranking of the most online regions.

Our queries list consisted of the most popular dating apps and general phrases, such as “dating website”. To make the comparison fair, we juxtaposed the number of queries with the latest StatsNZ data on the population in individual regions.

After looking closely at the data of the most popular search engine in New Zealand, we found out that citizens of Canterbury, Taranaki and Manawatu-Whanganui are most likely to find their significant other online. Internet users visit dating websites in those regions more frequently than the country average.

On the other hand, citizens of Auckland, Tasman and Gisborne look for love online the least. In those regions, finding a significant other offline – in the street, at work or at social parties – is most likely more prevalent.

This is what the ranking of all regions looks like:

1. Canterbury
2. Taranaki
3. Manawatu-Whanganui
4. Southland
5. Hawke’s Bay
6. Nelson
7. Marlborough
8. Otago
9. Waikato
10. Bay of Plenty
11. Wellington
12. Northland
13. West Coast
14. Auckland
15. Tasman
16. Gisborne

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Methodology

The research was based on a comparison of the number of queries and keywords during the period of 2019–2022 based on Google’s archived data (through the Keyword Planner tool).

Sources

• https://ads.google.com/intl/en_nz/home/tools/keyword-planner/
• https://www.similarweb.com/top-websites/new-zealand/computers-electronics-and-technology/search-engines/
• https://nzdotstat.stats.govt.nz/wbos/Index.aspx?DataSetCode=TABLECODE7979

Public use

Both the infographics as well as the statistical data can be used freely for commercial and non-commercial purposes. We only ask you to credit the author of the research (Picodi.com) with a link to this subpage. In case of any questions, please feel free to contact us at: research@picodi.com.