Every woman in Pakistan is smiling when they hear aboutGeneration clothing online platform. There is no other shop like Generation. Pakistan is a country where tradition meets fashion. The idea of Generation occurred in 1983 and belonged to a husband-wife duo, Saad and Nosheen Rahman. The Generation platform was created as an answer to the growing demand for fashion from Pakistani woman living in cities. Today Generation represents family’s ideology and has changed into a leading ready-to-wear womenswear brand that provides its customers with fresh patterns and fashionable outfits. Only the good stuff is delivered to the stores a few times each week, among the clothes you will not find a repetition in design.
The Generation female customers have become an iconic symbol that holds this vision together, and gather together new woman who want to celebrate their family’s tradition with a touch of innovation and creativity.
The first step in business the Generation based on family values and then moved forward with the concept of building upon a family collecting the trust of its customers, workers, students. The woman wearing Generation clothes is the icon that holds the household together and celebrates the history of the family. She is traditional and feels respect to the past but now she has a possibility to be creative and innovative at heart in every aspect of her personality. Choosing the perfect material, pattern and model she can express herself and in the meantime present the connection with fashion. Each type of line is a further personification of her various character features, the clothes represent her in different timeframes and moods. Every customer can feel festive, casual, young, demure, glamour.
The Generation shop enables the customers to shop various types of clothing. It created few simple design lines representing a different point of view.
The Formals line features a variety of wedding and event clothing. This line shows a compromise between traditional and modern models and thanks to original embellishments and printing techniques, GENERATION formals make you look unforgettable.
The GENERATION Classic line is all about timeless elegance. The designs rely on the revival of traditional patterns and techniques used around the world, not forgetting about the best quality of materials. Each of timeless wearable piece from this collection is appreciated by women of all ages.
The GENERATION Basic line designs minimal, fuss less clothing. Designers' focus is on edgy cutline and comfortable fashion solutions. The collection is based on solid colours in a variety of prints and jacquards.
GENERATION Cottage line is created by female artisans and craftswomen of various remote rural regions of Pakistan. For the brand, it is important to sustain local heritage and craft. Many of women creators belong to conservative communities and are often not allowed to step outside of their homes in order to work. The GENERATION family brings work to them at their very doorstep. The cottage line tries to prevent these talents from disappearing and tries to preserve the dying art of traditional handicrafts.
The FLO line is about creating quirky high street fusion wear for youth.
This brand takes into consideration not only the appearance but also your wallet that’s why they offer promotions and seasonal sales to enable every customer to purchase their clothing. To be able to use the discount coupons you just need to search for generation PK on the Picodi website. Only on Picodi website, you will have a possibility to buy clothes cheaper using special discount coupons.
Every year Generation prepares special offers for Black Friday and Cyber Monday.
All promo codes and discounts for Black Friday 2024 and Cyber Monday 2024 can be found on dedicated special pages.